A report on tourisim destination marketing in Ballarat

A report on tourisim destination marketing in Ballarat Executive summary Ballarat is a region in Australia that has got a myriad of attractions ranging from the scenic views to the enchanting boutiques and galleries that it has. These features are tourist attractions to both the local and foreign tourists. Domestic visitors form the bulk of visitors who toured Ballart in the year 2009/2010. Foreign tourists on the other hand are the ones who spent the most money while on tour in Ballarat.Advertising We will write a custom report sample on A report on tourisim destination marketing in Ballarat specifically for you for only $16.05 $11/page Learn More The tourism industry in Ballarat aided in the development of various tourism related businesses. According to statistics of 2009/2010 regarding Ballarat’s tourism industry, more than 2100 tourism related businesses were in operation. These businesses ended up creating more employment opportunities for the local residents and boosted the economy of the region as a result (Ekonde, 2011). In spite of the fact that the industry has grown over time, operations are underway in search of better practices that need to be adopted by various stakeholders in the industry to enhance their competitiveness and enable them to compete with other world class tourist destinations. The importance of marketing in the tourism industry cannot be overemphasized if one wants to remain relevant in the industry. Stakeholders in Ballarat’s tourism industry are no exception. They need to come up with marketing strategies that are effective, relevant and are line in with times. Introduction Ballarat is Victoria’s largest historic inland city situated 110 kilometers west of Melbourne. It has some of the best Victoria’s hidden tourism treasures. They include wide open spaces with a panoramic view, exquisite galleries that are enchanting and vintage boutiques that are pristine and elegant (Flanagan, 2000). The city also has engaging and exciting eve nts throughout the year that tourists can sample and enjoy. The region is rich in Australian history that tourists can immerse themselves in not to mention one of the most unique and exciting shopping experiences in the numerous shopping complexes and boutiques. The purpose of this report is to analyze the visitor situation in Ballarat and coming up with relevant, efficient and effective promotional activities that are going to portray the region as the ideal tourist destination for both the local and foreign tourists.Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The development of effective marketing materials and marketing strategies is crucial for tourism activity in Ballarat to be more vibrant. Ballarat should consider incorporating promotional activities such as generic brochures, placing advertisements in local newspapers, informing the local residents about the passpo rt campaign, media releases and blog campaigns. These are some of the promotional activities that stakeholders within the Ballarat tourism industry should consider adopting in an effort of shoring up activity within their industry (Pike, 2004). The visitor situation in Ballarat According to the regional tourism profile of Ballarat, approximately $284 million dollars was spent by visitors in the region. 47% of this amount was spent by domestic visitors who spent the night in Ballarat. It is reported that a total of 1.9 million visitors toured the region of Ballarat, 75% of these visitors were domestic who had visited the region during the day. 1.1 million Nights were spent in Ballarat. Of these nights, 83% were domestic visitors who spent the night in Ballarat. In the month of June, there were approximately more than 2100 tourism related businesses in the region of Ballarat. 48% of these businesses were non- employing. 45% of these businesses were made up of micro or small businesses . The tables below give a summary of the expenditure by of tourists who visited Ballarat region and related business activities (Pike, 2008). Ballarat region summary 2009/2010 Advertising We will write a custom report sample on A report on tourisim destination marketing in Ballarat specifically for you for only $16.05 $11/page Learn More Tourism businesses 2009/10 Employing businesses Non-employing businesses Total businesses Micro Small Medium Large Total employing (includes (1-4 employees) (5-19 employees) (20-199 employees) (200+ employees) owner/manager) Tourism Characteristic Industries 105 93 39 0 237 228 465 Tourism Connected Industries 498 270 129 0 897 804 1,701 Total Tourism Characteristic and Connected Industries 603 363 168 0 1,134 1,032 2,166 Analysis of Data on Ballarat’s visitor situation From the data above, it is apparent that residents of Australia form the bulk of visitors who visit Ballarat. Such a phenomenon is co mmendable since it implies that Ballarat’s tourism industry is largely self sufficient in that it does not depend on foreigners to thrive. The industry does not experience high or low seasons since the influx of tourists to the region are regular. As a result, employment opportunities that arise out of these tourist activities are available throughout the year. This means that the economy of the region is stable all year round (Kozak, et al. 2009). It is important for stakeholder in Ballarat’s tourism industry to promote Ballarat as an ideal tourist destination for foreigners. They should aggressively market Ballarat as an ideal tourist destination in foreign markets in an attempt of increasing the number of foreign tourists visiting Ballarat. This will go along way towards improving the economy of the region by providing additional employment to the local residents over and above that which the domestic tourists have helped to establish. This can be achieved by incorp orating additional exciting events to the regional tourism calendar. Activities that are interesting and enjoyable will definitely appeal to a wider audience both the local and foreign tourists. This will shore up the number of tourists who visit Ballarat (Wang, 2011). Ballarat’s marketing strategy Stakeholders in Ballarat’s tourism industry need to develop marketing materials that will showcase Ballarat as an ideal tourist destination with the intention of giving potential visitors a reason to visit the region.Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are some destination specific factors that stakeholders should consider when coming with the marketing materials. One needs to consider whether the visitor has been to the destination before or not. The cost of living of living at the destination as well as prices of the tourism packages should be in the back of the minds of those charged with the responsibility of developing Ballarat’s marketing materials. The facilities at the destination, cost of transportation, time taken to travel, and the quality of services and political stability of the destination are key in the process of developing effective marketing materials (Lubbe, 2003). Information that has been collected about the visitor situation in Ballarat points to the fact that the majority of visitors who tour Ballarat are local residents. 75% of the 1.9 million visitors who toured Ballarat region during the day were domestic visitors and 83% of the 1.1 million visitors who spent the night in Ballarat were also domestic visitors. On the other hand, although foreign visitors are not as many as domestic visitors, they spent more money while touring the region than domestic visitors-53% of $284 million spent in Ballarat in 2009/2010. Therefore, Ballarat regional tourism should tailor their promotions in a way that it will give the domestic tourists a reason to spend more money when touring the region. The promotions should also showcase Ballarat region as an ideal tourist destination that will appeal to a larger audience of foreign tourists (Garrod, 2005). It is a fact that foreign tourists spend a lot more than domestic tourists who visit Ballarat. Stakeholders of Ballarat’s tourism industry should find out what exactly is the reason that makes foreign tourists to spend more and enhance it to increase the amount of money they spend while visiting the region. Tourism related businesses in Ballarat have gradually gone up over the years. It is reported that in the year 2009/2010 there we re more than 2100 tourism related businesses in Ballarat. 48% of these businesses were non-employing while 45% of these consisted of micro and small businesses. The Ballarat regional tourism should look for ways that will ensure that tourism related businesses participate fully in the tourist activities within the region. All tourism related business should be made to understand the importance adopting certain business practices that will alter their individual businesses and that of the region for the better. They should be impressed upon the importance developing competitive products, providing quality service, offering discounts on the products and services on sale and pricing their products and services fairly (Van der Veen, 2003). The measures mentioned above are just some of the few that would change the fortunes of tourism related businesses in Ballarat and the economy of the entire region if they are implemented. All the tourism related businesses should be given incentives by the local authorities in effort of encouraging them to keep running their businesses. Incentives such as tax breaks, creating an environment that is conducive for running a business and reducing the cost of running any tourism related industry in the region will go a long way towards ensuring that businesses actively participate in the tourism industry. All tourism related businesses should consider joint marketing when they want to promote their goods and services. The merits that come with this are that it is cost effective owing to the economies of scale. It is also bound to reach a much wider audience because it markets all the businesses as a whole. The businesses should have attractive packages complete with discounts that will serve to attract more customers. Stakeholders in Ballarat’s tourism industry are supposed to come up with various ways of that will effectively market Ballarat as an ideal tourist destination both at home and abroad. There are a variety of pro motional strategies and these strategies have to reach the target market. Small brochures and flyers are simple yet effective in getting the message to the intended domestic audience. These are easily distributed to the local residents and are not costly to produce (Scott, 2009). Placing of advertisements about a campaign in the local newspaper is another effective way of reaching a wider audience. This may cost more than other forms of advertising but the end results justify the relatively high costs. Media releases are much more sophisticated in terms of promoting a campaign like the passport campaign in an effort of attracting more visitors to Ballarat. Media releases will cost a lot more than other forms of advertising but they reach an equally wider audience compared to other forms of advertising. One is sure of reaching a wider audience if his mode of advertisement of choice is through media release. Media releases include placing advertisements about the campaign in either th e radio or the television. Technological advances and the advent of the internet have brought with them new ways of communication as well as advertisement. Nowadays, online advertising is all the rage by virtue of the fact that it is capable of reaching a much wider audience comparative to other forms of advertising. Online advertising can be placed on websites or blogs. Any visionary organization or institution uses online advertising together with other forms of advertising to popularize its products and services. Stakeholders of Ballarat’s tourism industry should also consider online advertising to popularize their campaign strategy. This is more so because of the nature of the industry they are in. Online advertising is very suitable for any tourism related business. This is because apart from reaching a wider audience, both local and foreign, it is cost effective and saves on time and workload. Ballarat’s tourism industry has no option but to go for online adverti sing if they are to remain competitive in their industry. Recommendation Ballarat is region that is historically rich. There are numerous unique features about the place and if it is marketed aggressively, tourists will flock the region in droves. There are a number of measures if adopted by the various stake holders in the region’s tourism industry, the tourism industry of the region will thrive. Stakeholders have to first of all identify the relevant target market both at home and abroad. Target market refers to the visitors who are highly likely to visit Ballarat by virtue of the features that appeal to them. The second step is creating a comprehensive perceived tourist image of Ballarat. The various different aspects about Ballarat that will make the region more appealing to visitors include natural resources. Under natural resources one should give a detailed description of the scenery, the variety and uniqueness of the flora and fauna. The general infrastructure of the place should also be described. The state of roads, airports and the general system of transport should be outlined. Tourist infrastructure such as hotels and restaurants should also be given. Aspects of cultural history and art such museums and historical buildings should be included as well. What follows thereafter is the development of a creative, relevant and effective promotional strategy for both the domestic and foreign visitors who had been previously identified as the target market. The different promotional strategies that they would have come up with are in turn advertised in the various media. The regions tourism stakeholders should team up with all the tourism related businesses in the region and market their products and services along with the region to achieve the desired maximum effect on the prospective visitors. Interesting and exciting packages offered by the various stakeholders will tremendously boost the influx of tourists in the region of Ballarat. Conclusion Ballarat’s tourism has come a long way. Every sector in the industry has experienced growth. This is as a result of increased flow of tourists into Ballarat. Tourism related businesses have also increased as a result creating employment to the local residents of Ballarat hence boosting its economy. There is a lot more though that can be done to grow the industry to higher levels. Integration of modern technology in all aspects of the business will do a great deal in terms of taking the industry to the next level. Using the internet to market the region the world over will give the industry a competitive edge. In summary, the industry should develop unique selling points that highlight key factors that are appealing to the visitors. This will ensure that the industry continues to grow from strength to strength. References Ekonde, C. (2011). Tourism Destination Marketing. Oxford: VDM Verlag. Flanagan, S. (2000). Tourism destination marketing: gaining the competitive edge. Dubl in:Tourism Research Centre. Garrod, B. (2005). Tourism marketing: a collaborative approach. London, UK: Channel View Publications. Kozak, M., et al. (2009). Advances in Tourism Destination Marketing: Managing Networks. New York, NY: Routledge. Lubbe, B., (2003). Tourism management in Southern Africa. Durban: Pearson South Africa. Pike, S. (2004). Destination marketing organizations. Duisburg: Elsevier. Pike, S. (2008) Destination marketing: an integrated marketing communication approach. New York, NY: Butterworth-Heinemann. Scott, D. (2009). The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Hoboken: John Wiley Sons Van der Veen, R. (2003). Tourism Destination Marketing: Destination Europe. Breda, Netherlands: NHTV internationale hogeschool Breda Wang, Y. (2011) Destination Marketing and Management: Theories and Applications. Berkshire, United Kingdom: CABI.

Nascent and other Words for New

Nascent and other Words for New Nascent and other Words for New Nascent and other Words for New By Maeve Maddox When I heard a man on the NPR Business News refer to a â€Å"new nascent industry,† my redundancy meter clicked. The adjective nascent comes from a Latin verb meaning â€Å"to be born.† The English word means â€Å"about to be born or in the act of being born or brought forth.† In extended use it refers to something in the act or condition of coming into existence. The sense of â€Å"new† seems to be included in the word nascent: In the 1980s, Mr. McMahon formed relationships with cable networks, helping a nascent MTV gain popularity through its wrestling programming. This is the second post in a series on North Carolina’s nascent Medicaid reform What can the nascent legal pot industry learn from the Prohibition Era? Inside Detroit’s Nascent Start-Up Culture In chemistry, nascent describes the condition of an element at the instant it is set free from a combination in which it has previously existed. Ozone also tends to be unstable and break down into dioxygen and nascent oxygen and to react readily with other substances. A close synonym of nascent in some contexts is emergent: Germany, Britain Lead Europe’s Nascent Economic Recovery Spain’s emergent economic recovery brings renewed confidence to the rest of the eurozone Both nascent and emergent are popular as company and product names: Nascent Technologies Nascent Solutions Nascent Design Emergent BioSolutions Emergent Technologies Emergent Game Technologies Some more words to describe something in the process of just beginning: budding developing growing embryonic incipient young fledgling evolving dawning burgeoning Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Idioms About Talking25 Russian Words Used in English (and 25 More That Should Be)While vs. Whilst

Jew, Christian, Muslim Essay Example | Topics and Well Written Essays - 500 words

Jew, Christian, Muslim - Essay Example The scriptures believed to be sacred have people in them whom adherents of these religions can relate to. In fact, the three can also be called Abrahamic religions because they center the origin of their faith in Abraham, a man believed to be holy and who made a covenant with God to follow Him. The story of Abraham is common among the three religions. Christianity somewhat evolved from Judaism, with Jesus being seen as the Son of God, and not coming with a new scripture but with deeds to be emulated. Works of early Christians are recorded in Acts of Apostles, a book found in the New Testament of the Christian scriptures, even though Christianity is highly based on deeds rather than words. In terms of traditions, Christian traditions can be traced to Judaism. The only difference comes in with and after the life of Jesus. Jews and Islam mostly have law codes that are strictly followed. They both have dietary restrictions, especially when eating meat. Some animals are considered unholy to consume. They also believe in living in bands or communities. Muslims invoke their God almost every time while Jews never mention His name. Education among the Muslims is mainly considered a thing for the males. The girls hardly go beyond primary school. Boys, on the other hand, go to Madras classes to improve their understanding of the scripture they memorized in primary school. All religions believe in charity for individual spiritual growth and benefit and also in purity before prayer. Jews wash their hands while Muslims smear water over parts of their bodies before engaging in prayer. In Islam, the mingling of the sexes is considered as something that threatens the social order and is extremely restricted, with strict regulations whenever it occurs. Some of these regulations include dressing, especially for the women. They must not show their faces,

Literary analysis of short story Research Paper

Literary analysis of short story - Research Paper Example Readers see through Sammy’s eyes as he describes the scene around him in details – from referring the workplace as a â€Å"pinball machine† to labeling an attractive customer as â€Å"chunky†. From Sammy’s narration, a typical analysis of the story would be that it only â€Å"contains nothing more significant than a checking clerk's interest in three girls in bathing suits† (Peden, 1964). Another more sensible take would be that the story presents â€Å"a sudden moment of insight when a young man rebels against a conservative society† (Hatcher, 1996). However, beyond the usual understanding of A & P being a â€Å"coming of age narrative† is the analysis that John Updike’s masterpiece tells more about an individual’s struggle in a consumerist society. According to Porter (1972), the story A & P can be aptly interpreted as "the character’s rebellion against a consumer-conditioned society." To understand this i dea, it is important to first devote our attention to the context of the story and then understand the symbolism behind the character’s language to reveal the author’s intention in creating an irony about the world around him. Since the story is published in the 1960’s, it gives us a picture of a conservative society where people adhere to traditional values and norms. In those days, conforming to the standard appearance and behavior was necessary, especially to middle class families who aspire for social equality through the American dream of typically owning a house, driving a car, and buying enough goods. Adding to this set-up is the industrial development which allowed grocery store chains like A & P to dominate and offer packaged consumer goods around the country. It is this typical middle-class setting in the 1960s which establishes the internal conflict of a young man against his society. In the story, the ultimate act of Sammy to quit his job represents non-conformity to a social structure that is based on commoditization of goods and perpetuation of conservative values. In Sammy’s words, the setting of the story points to an area â€Å"right in the middle of town† where â€Å"you can see two banks and the Congregational church and the newspaper store and three real-estate offices  ". This description tells us about the narrator’s location in the central part of a consumerist society where a grocery store lies in the middle of the financial, spiritual, informational, and property structures. In the story, A & P is the focal area where packaged goods are made available for the consumption of every Americans. In grocery stores, all products are homogenized in order to meet the material demands of every consumer. As such, Sammy becomes part of this materialistic environment which deals with people purchasing goods and individuals finding meaning on things. Because of this, it is no surprise that the narrator hi mself is inclined to also objectify the things and people around him. At first, he describes the empty store as a â€Å"pinball machine† and searches for the girls show up, as if to find the objects of his attraction. Meanwhile, he labels other customers as â€Å"sheep† and describes a girl’s rear as a â€Å"can† which means that he compares people to things and animals. In Sammy’s eyes, people lose their humanity once they enter the confines of A & P. He sees the girls inside as mere sex objects, viewing them in the same way as customers choose their products. He judges the girls

Role of Entrepreneurship and Innovation Essay Example for Free

Role of Entrepreneurship and Innovation Essay They have employed existing means of production differently, more appropriately, more adventurously. They have â€Å"carried out new combinations†. They are entrepreneurs† – Joseph Schumpeter (Lumsdaine and Binks, 2007). Entrepreneurship is a procedure through which individuals identify opportunities (problems that need to be solved or unmet needs) in the market place, allocate resources, initiate change by being innovative and creative and create value through solutions. One of the Factors of Production to produce goods or services is Enterprise with Land, Labour and Capital; an entrepreneur combines all other factors of production by enterprise, which is actually problem solving, risk taking and creativity, to come up with innovative products or services. â€Å"Innovation is the ability to see change as an opportunity not a threat†. (Steve Jobs,2010). It is not necessary that Innovation is something completely new which is stated as ‘Discrete Change’ by Joseph Schumpeter, it can also be a ‘Gradual Change’, that is a product or service which is better than what was there before (Lumsdaine and Binks, 2007). It can be called a process by which an Idea or invention is translated into a product or service for which people will pay and perceive it as being new. Entrepreneurship is incomplete without Innovation as Steve Jobs said, â€Å"Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth. †. (Steve Jobs,2010). Economic Development can be defined as the development of economic wealth for the well being of a country’s inhabitants. It implies progressive changes in the socio-economic structure of an economy, change in the distribution pattern of income, adoption of new technologies, creation of jobs, transition from agro-based to industry-based economy and general improvements in living standards. According to Lumsdaine and Binks,â€Å"In the context of entrepreneurship, it is creativity that leads to Innovation, that is development of new products and processes which when innovated replace the traditional and previous versions. Creativity leads to a greater fulfillment on an individual basis as we use our imagination to create our new horizons for what we do in our lives. By imagining what we could be and achieve, we move beyond the boundaries we have previously set for ourselves. Innovation can be seen as practical application of creativity in an organization. † (Lumsdaine and Binks, 2007) So Innovation is actually the product of Creativity and Problem Solving with the help of Entrepreneurship. â€Å"Entrepreneurs are the catalysts that spur the economy with their innovations and technological change† – Joseph Schumpeter (Lumsdaine and Binks, 2007). Entrepreneurship leads to Economic Change and economic development through creative destruction. When the Entrepreneurs sell their Idea, the Idea is a solution to a problem and is a need that has not been met before which means there was a gap in the market for that product or service which he innovated, consumers buy it because there is a demand for it which the entrepreneur realized and innovated it and as more and more consumers buy it, more will be the improvement in Living Standards of the inhabitants of the Economy; in conclusion, entrepreneurs showing their creativity solve a problem and innovate a product or service which benefits the economic development of an economy directly and indirectly. Wal-Mart Stores is a relevant example for understanding the relationship between Entrepreneurship, Innovation and Economic Development, the company which is ranked no. 18 in the Forbes List of â€Å"Global 2000 Leading Companies 2011†. Samuel Moore Walton is one of the most successful entrepreneurs who made it possible in less than half a century. He founded the Company in 1962 when he opened the company’s first discount store in Rogers, Arkansas, USA after watching a market gap of Discount stores in his State of Arkansas. He just figured out a problem that people in the urban areas have to pay higher prices at stores in the city center since the country side is far away for the consumers to go there and the stores used to take an advantage of that and charge higher prices. Sam Walton imagined using his creativity, what if there is a discount store in the city which buys everything in bulk from the country side and uses its own transport for delivery of good to the store, would the consumers buy from there at lower prices rather than going to other stores in the city with higher prices. He just used his creativity to solve the problem and Innovated world’s first and most successful Discount Store, Wal-Mart. Sam Walton, in his autobiography, said, â€Å"If you think about it from the point of view of the customer, you want everything: a wide assortment of quality merchandise; the lowest possible prices; guaranteed satisfaction; friendly, knowledgeable service; convenient hours; and a pleasant shopping experience. You love it when a store exceeds your expectations, and you hate it when a store inconveniences you, gives you a hard time, or pretends you’re invisible. (2011). When he opened his first Wal-Mart store, no one imagined he was introducing a retailing formula that within a generation would impact the lives of millions of people. Wal-Mart Stores grew gradually but at a good pace and then reached to the position it has achieved today. In 1975, it employed only 7500 employees, 125 stores with Sales of $340 billion. In 1983, The Forbes Magazine ranked it no. 1 General retailer for the eighth year straight. In 1991, Wal-mart became an international supermarket chain with more than 1200 stores and more than 200,000 employees. Wal-Mart launched Sam’s clubs which was also a success and reached 1995 stores, 239 supercentres, 433 Sam’s Clubs and 276 international stores with 675,000 employees by the end of 1995. By 1997, Wal-Mart Stores had entered into another part of the world, which is China and was taking Environmental friendly measures and also became the largest private employer in the US with 680,000 employees and additional 115,000 international employees serving 90 million customers per week worldwide. By the end of the 1990s, Wal-Mart had opened stores in Korea and Germany and had become the largest private employer of the World with total of 1,140,000 employees. By 2004, Wal-Mart had been declared as the third most admirable company in the US by Fortune Magazine, ranked among the companies with â€Å"Top 25 Diversity Recruitment Programs† and was awarded the â€Å"Corporate Patriotism Award†. In 2005, The Wal-Mart Foundation started working much actively and donated $18 million for US hurricane relief efforts and the Company employed more than 1. million employees and owned 3800 Stores in the US and 3800 International Stores with Annual Sales of $312. 4 billion and existed in 16 countries. Today, Wal-Mart Stores owns 9826 stores in 28 countries with 2. 1 million employees and serves more than 176 million customers annually. Walmart Foundation now is too active and donates largely in relief efforts and for causes; it has separate programs for different fields like Health, Disable people and Education (Wal-mart Stores, 2011). Sam Walton said it best, â€Å"If we work together, we’ll lower the cost of living for everyone†¦we’ll give the world an opportunity to see what it’s like to save and have a better life. † (2011). This was the innovation mainly in his Idea of Discount Stores to save people’s money, to help them live better was the goal that Sam Walton envisioned when he opened the doors to the first Walmart (2011). If his vision was to help people live better which means improving their living standards, then there is no doubt that how much Wal-Mart would have contributed towards positive economic development just because of Sam Walton’s entrepreneurship and Innovation. A company that employs 2. 1 million people cannot be questioned for its contribution towards economic development. Since it generated a lot of employment opportunities the economy was benefited in the form of expenditure on goods and services by the employees; moreover, all the employees working there earn a salary from Wal-Mart and then spend it on goods and services in their own economies. Expenditures like education and health increase the demand of goods and services in the economy leading to economic growth. This has lead to increase in the economy’s PPF outwards as A. D of the economy has increased. On the basis of the figures provided in the 2010’s Annual Report of Wal-Mart Stores and the World Bank’s statistics of the US’s GDP of the year 2010, Wal-Mart Stores had contributed approximately 2. 8 percent to the Annual GDP of the US in 2010. (Yahoo Finance and World Bank, 2011). This Calculation can be supported by the Statistics provided by the website of Wall-Mart Stores, that in 2010, Wal-Mart’s sales were $307. billion in U. S. retail sales as the  next five largest U. S. retailers combined  sales of $324. 5 billion: Kroger ($78. 3 billion), Target ($65. 8 billion), Walgreen ($61. 2 billion), Home Depot ($60. 1 billion) and Costco ($58. 9 billion). In 2005, almost half (46%) of Americans lived within 5 miles of a Walmart or Sams Club, and 88% lived within 15 miles of a Walmart of Sams Club which also shows the contribution of Wal-Mart towards U. S. ’s economy and in 2011, every $45 dollars spent in the U. S. economy, almost $1 was spent on a purchase at a Walmart. (Wal-mart Stores, 2011). Therefore, the presence of Wal-mart in the US economy generated income not only for the employees but for the economy as a whole. Among all of the great scholars of entrepreneurship, Joseph Schumpeter is the only one who has explained properly the relationship between Entrepreneurship, Innovation and Economic Development. According to Lumsdaine and Binks (2007), â€Å"The crucial contribution made by Joseph Schumpeter in The theory of Economic Development (ref. 2. 1) was to highlight the entrepreneur’s role as the catalyst for economic development. This contribution connects entrepreneurship, creativity and economic development. To understand the actual and potential impact of entrepreneurship, it is important to consider his analysis. Schumpeter portrayed any economy as a collection of enterprises and business where each represented a particular combination of production factors in the form of machines, people, land, premises, finance, and so on, in some sense every business relied for its market upon the successful activities of all others. This interdependence through customer demand meant that changes in the nature or level of economic activity would be caused only when a new combination of factors of production was introduced. The diverse operations of Walmart did not only benefit the US but has also contributed to economic development of under-developed and developed countries of Africa. According to Brown and Sander (2007), large multinational supermarket chains are rapidly expanding in developed and developing economies. These supermarket chains tend to import agriculture products from developing and under-developed economies; this is due to the advantage developing and under developed countries offer them in quality and prices. Which in a way is good for the development of the under developed and developing countries. According to Brown and Sander (2007), â€Å"In the continent of Africa, where small farmers account for both 90 per cent of agricultural production and 73 per cent of Africa’s rural poor, access to valuable international markets could play a crucial role in wider poverty reduction†, most Multinational Supermarket chains buy Fruits and Vegetables from small holder farmers of Sub-Saharan Africa which also increases exports of these poor countries resulting in higher economic development of their country by improvement in their living standards. According to Stokk (2007), â€Å"Supply chain development initiated by supermarkets can help farmers escape the low productivity trap. Supermarkets face a short run cost, but gradually benefit from the agricultural skill upgrading in terms of increased market share. Our result suggests that when farmers do not meet the required standards, supermarkets have an incentive to invest in farm assistance programs that improve the productivity of local suppliers. Supermarket expansion not only affects farmers in the supply chain, but also has consequences for the rest of the food retail sector. Traditional retailers face increased competition and potential loss of market share, but may benefit from foreign supermarkets through spillover effects of the latest retail techniques. † (2009). Higher productivity and latest retail techniques do affect the economic development to a great extent. In the same article Stokk said, â€Å"The value of local purchases made to operate the Wal-Mart stores and facilities such as tilities and business services. The value of goods sold by local manufacturers to Wal-Mart, The types of Wal-Mart facilities present within the MSA (Metropolitan Statistical Area), while the price effects from retail stores can be significant, other facilities such as distribution centers can also have positive economic impacts. † In conclusion, this essay has clearly analysed the relationship between entrepreneurship, innovation and economic development and has also briefly explain the role Creativity and Problem Solving play in this relationship. In this relationship between entrepreneurship, innovation and economic development, Innovation is the base, since economic development is influenced by entrepreneurship through Innovation. However, it is not necessary that all entrepreneurs benefit the economic development; it can only have a positive implication on economic development if there is innovation. And for innovation to effect the economic development positively with entrepreneurship, the entrepreneur should be creative in problem solving. Creativity is a foundation of this relationship and problem solving is an essential tool for this relationship to come over difficulties and carry on with the flow from entrepreneurship to positive economic development through innovation. However, long term economic development cannot lack of innovation and entrepreneurship, simultaneously, as tools of innovation, creativity and problem solving play a vital role in the whole process. Word Count: 1651 words without referencing.

Consider The Theme Of Loneliness In The Novel Of Mice And Men. How :: English Literature

Consider The Theme Of Loneliness In The Novel Of Mice And Men. How Does It Affect The Characters? I will be looking at the theme of loneliness, how it effects the characters, how the scenes roll in with what's happening etc. When you read about George and Lennie you realise that they have a history. You think that they are a perfect pair. One is smart, aggressive, quick and looks out for the other (George) while the other one (Lennie) is slow, dumb, big, strong, kind, caring and needs to be looked out for. They fit together like a jigsaw. George and Lennie are the main characters and they are the only ones with the biggest dream - to get a big house with rabbits. That's what keeps them getting through the day. Their relationship together doesn't look close but it is. George once told Lennie to jump into a river. He did it and nearly drowned which I think showed George how much Lennie trusted him so Lennie thought that he would always be safe. Ever since then, George hasn't taken advantage of his power over Lennie. Two things drive their relationship. Their dreams, that keeps them going through the day and the fear of loneliness. Neither one of them wants to be alone nor so they fear it. Like when Lennie threatens to go into the cave alone and so therefore George fears and tries to keep him. George is a sharp man. His features are very precise and fixed. Each part of him is defined: small strong hands, slender arms and a thin bony nose. Steinbeck also says that he has restless eyes, which sometimes scares me because you get this picture in your head of tired open eyes. Steinbeck describes George like this so that he is the opposite of Lennie, which makes them opposite in every way. George's personality is a bit bad tempered. He's like Lennie's mother because he's always looking out for Lennie, which I guess makes him a caring person. He's also short tempered, as he gets agitated very easily, usually at Lennie. I think that the reason why George is so frustrated is because he has to put up with Lennie's stupidity all the time, which would make anyone frustrated. I guess you could call George friendly because he made friends with all of the people at the ranch except for Curley and his wife. He didn't make friends with them because being friends with them would cause trouble. That's a smart thing and being smart is another quality of George's personality. I think that by making George the opposite of Lennie, Steinbeck is

Mother: American Films and Mom

I think the most important person in my life is my mother. The reason why I chose my mother is because she is really all I have, she is my motivation, and she helps me live through all my struggles. I wouldna t be able now to enjoy this minute of my life writing this essay without my mother. My mother has brought me to this wonderful world. For nine months she carried me, she felt very bad, but did not refuse, and gave birth to me. Looking back, my mom is the most positive and important influence on my life.Ia ve been mentioning my mom, in almost every essay I write. But I really cana t express how much I love her, in just words. My mom is a really big part of me, and shea s the person who influences and inspires me. I cana t imagine my life without her. What would I do I dona t know. Ia ve learned how to love her, since I met her for the first time. And I will always love her. She is everything for me. She always protects me and always supports me. She is always with me, when Ia hap py and when Ia m sad. She helps me with hard problems in my life, and she is glad for some good things I do. She helped me from the first, day I was born. She fed me; she didna t sleep for many nights, only to make me comfortable. She went for walks with me, and was always with me. From the first grade of my school, she helped me with my homework; she taught me how to behave. I am who I am, because of my mom. She always tries to make me a better person.From childhood, she hired a piano and chess teacher for me. She bought a lot of books for me to read. She bought some intellectual games and that kind of stuff. Sometimes I didna t like my piano lessons. But I still didna t tell that to my mom, because I didna t want her to be sad. I study hard to make her happy. I want her to be proud of me. I want her to feel, as I am the best child in the world, and as she is the best mom. I do everything for that. I behave myself very good in school, I dona fight and I obey the rules. She always s upports me for my goals and ambitions, and thata s the key in pursuing my dream. And what makes my mother the most important individual in my life aside from those that I have mentioned? It is the fact that even though how many times we fight, and even if I am not the best child she could ever have, she always makes me feel that I am the best gift she ever received from God. If I would have a chance to be born again, I would have chosen to be again her chi

Healing Hospital: A Daring Paradigm Essay

Components of Healing Hospitals Faith and hope are the greatest assets for the patient. Listening is the greatest asset of the caregivers. Addressing spiritual issues can make a difference in the patients’ experience of illness, and may even affect the outcome. Ministering to the patients’ spiritual needs and providing appropriate interventions has been identified as a professional nursing role. († Philosophical Foundation for Integrative Medicine,† 2012) Healing hospitals need to contribute to the physical needs and spiritual needs as well. Holistic nursing is becoming more prominent of caring for patients’, paying attention to the mind, body, and spirit. These are components of a healing hospital. According to Diana Vance (Vance, 2004), Patients’ religious faith and prayers were significantly correlated and reduced post-op pain and complications and mortality rates. Additionally prayer, spiritual perspective, and religious influence were positively correlated with enhanced coping skills for dealing with the stress of surgery and illness and an overall feeling of well-being during terminal illness. Regardless of whether spiritually is described as prayer, religious faith, or spiritual perspective, numerous studies have demonstrated the positive affects spiritually plays on physical and psychosocial health. (Vance, 2004) Prayer and medicine have been shown to decrease blood pressure as a result decreases the effects of heart disease. Studies also show meditation lowers blood sugar as well. Healing hospitals need to provide patients’ with staff educated in spiritualty and more holistic medicine. Massage therapy increases the oxygen and blood flow to the areas being massaged, the only exception is areas over bony prominences where pressure ulcers may develop. Biofeedback can be used to promote relaxation, heart rate. Guided imagery focuses and directs imagination. This can decrease blood pressure, respiratory rate, and can decrease pain. Healing touch consist of balancing physical, mental, emotional and spiritual well-being. Healing touch works with the body’s energy field to support its natural ability to heal. Healing Music therapy is being used to decrease stress, and can help patient manage  post-op pain. Healing gardens provide a place for patients can pray, meditate, and can use other therapies to aid in healing. Some hospital and nursing homes also participate in pet therapy. Florence Nightin gale promoted small pets as a companion for the sick. Pastoral care with representatives from the different faiths so that patients’ receive the pastoral care needed. Healing environments are not just for the patients. In order to effectively and therapeutically for other we must first know how to care for ourselves. Healing environments are an essentially prerequisites patients as well as staff members. Creating a Healing Environment Healing environments have had difficulties taking hold. Hospitals are known for cure and not healing. Until the past couple of years medical students were not instructed how spiritually can make a difference. One of the difficulties studies have found is that hospitals are noisy with overhead paging, bright lights and this increases patient stress, anxiety causing blood pressure, blood sugar, heart rate elevated, while also increases muscle tension. This situation decreases the bodies’ ability to heal. Overall nurses believe that some spiritual connection does increase the bodies’ ability to heal, gives patients inner-peace and contributes to overall well-being. Nurses need to develop a strong therapeutic relationship with the patient this increases the patients ability to discuss these sensitive issues. Acute care nurses are less equipped to deal with spiritual needs of this patient population. Hospice nurses, oncology, and rehabilitation nurses apply spiritual comfort , and have more education to deal with these issues. In some studies nurses’ claim reasons that keep them from discussing spiritual matters is lack of time, lack of confidence, and knowledge regarding the particular religion the patients’ practice. Despite attempt to present nurses’ spiritual care in a more positive light. Studies show that nurses’ treatment is incomplete only participating in more traditional therapies like prayer. (Grant, 2004) With cutbacks in hospital funding, and short stays spiritual care is considered a low priority. Nurses need to be educated in more modern therapies. Interventions should be developed and evaluated that utilize the best mix of hospital staff physicians, nurses, chaplains, social workers. Questionaries’ need to be  developed that ask if their spiritual needs were met while hospitalized in the acute care setting. Hospitals need to make spiritual care a higher priority in the acute care settings. (Vance, 2004) According to one article I read our spirituality is the foundation of our being rather than an aspect our being. Attention to spirituality and spiritual values is an important yet most-often neglected components in organizations. (Thornton, 2005) Hospitals need to create educational programs for patients’ and visitors to incorporate the idea of mind, body, and soul to foster the idea that all of these concepts are tied together as one. Keeping mind, body, and spirit health has shown to actually lower over health care cost. The healing environment is not just important to the patients and visitors. The staff needs this environment as well; hospitals need to make changes for staff. Keeping the staff energized and able to provide the best care possible. In the book of Matthew 4:23-25 NIV Describes the story of Jesus making his way through the synagogues spreading the gospel, healing the sick, healing every disease and illness. News spread all over Syria people came to him with all kinds of various diseases, those suffering in pain, the demon-possessed, those having seizures and the paralyzed. Christ healed them all. This best describes how healing hospitals should be. This scripture describes Christ healing physical issues it also describes Christ healing the spirit as well, by healing the demon possessed. Hospitals are in the business of healing, curing, and promoting over well-being. References Geimer-Flanders, J. (2014). Creating a healing environment: Rationale and research overview. Retrieved from http://www.ccjm.org/content/76/Suppl_2/S66.full Grant, D. (2004, Jan-Feb). Spiritual Interventions: How, When, and Why Nurses Use Them. Holistic Nursing Practice, 1(), 36-41. Retrieved from ebscohost.com.library.gcu.edu Spirituality and Religion in Health Care. (2012). Retrieved from http://www.bravewell.org/integrative_medicine/philosophical_foundation/spirituality_and_healthcare/ The Power of Beliefs and the Importance of Culture. (2014). Retrieved from http://www.bravewell.org/integrative_medicine/philosophical_foundation/beliefs_and_culture/ Thornton, L. (2005). The Model of Whole-Person Caring Creating

How to Build and Organize the Best Marketing Team

How to Build and Organize the Best Marketing Team What does it take to build a modern marketing team? That’s a question every company should be asking itself right now. Even if you already have a fully-stocked marketing department. Why? Marketing hiring is set to increase by 10% overall by 2026  in the United States (the average growth rate across industries is 7%). Marketing hiring is set to increase by 10% overall by 2026  in the United States.Popular marketing channels are getting more saturated by the day, too. SEO and paid search are getting more competitive. Organic social media reach is on the decline, and as such, competition for social advertising is going up. Some companies are experimenting with direct mail, even if their product is all-digital. This means that success now and in the future requires top talent. The kind of talent that has creativity and foresight to see what’s coming next. But, finding those kinds of marketers has never been easy, and it’s only getting more difficult to recruit top talent. In order to build the team you need, you’ll need to have knowledge and a plan. Get Your Free Marketing Org Chart Template As you build your team, visualizing each role is important. With a clear org chart, everyone in the organization can know exactly where each team member fits, and how they impact the rest of the department. Grab this free template to map yours out easily.Introducing the  Team Management Dashboard in : Effectively Manage Your Marketing Team Once your marketing team is up and running, ensuring its success is key. However, keeping teams organized isn’t easy. That’s the problem our Team Management Dashboard in solves. Even if you don’t have a dedicated project manager on your team (and even if you do), it makes managing multiple team members (and all their projects and tasks) easy to do in one place. Here’s a look at how it works:Ready to try it yourself? Schedule a demo below: What is the Role of a Modern Marketing Team? You may expect a complex answer to this question. However, the real purpose of marketing can be boiled down into one simple statement: Marketing exists to drive profitable customer action. Sure, there are other broader business goals that marketing serves. Telling your story. Promoting your products. Converting customers into advocates (who tell your story and promote your products). But, in the end, building business and raising revenue is the ultimate purpose of marketing. Is your marketing team organized for success? Here's how to build a successful team.Which Positions Does a Marketing Team Need to Drive Profitable Action? The needs of your team will depend on: Your industry. Your company side. But, at a high level, here are some essential roles: VP of Marketing Team Leads Writers Designers Analysts Project Managers Content Strategists Specialists (SEO, Email, Social, Etc.) PR Digital Marketing Now, some of these roles are broad. But, what’s more important than job titles are the actual responsibilities and work you need to get done. Start with these: Writers. Content and copy are essential for practically every area of marketing. Competency with search engine optimization, email, content strategy, and social media marketing are all pluses as well. Designers. If your content and marketing collateral don’t look good, then everything else about it is bad, too. Analysts. Writers should know how to analyze data. Eventually, this may need to become a dedicated position. Project managers. Basic project management skills are useful for all marketers. Once your team reaches a mature level, adding this as a dedicated role may also be advisable. Needs for Advanced Marketing Teams What do marketing teams need when they mature past basic responsibilities and disciplines? Here are some areas to consider (including areas where the team at added and expanded after starting with just one marketer in 2013): Automation specialists. The ability to use platforms like Salesforce and Autopilot effectively is crucial. Demand generation. Beyond just doing content marketing, building demand for your product, or even product category as a whole, is powerful. Marketing operations. This area is becoming a hot buzz term for managing technology, data, and resources. At a high level, it’s a mix of project management and resource allocation. What Resources Do Marketing Teams Need to Succeed? Bureaucratic red tape, budget constraints, and insufficient tools are three common culprits behind why marketing teams struggle (or even outright fail). So, how do you avoid these traps? Give Teams Creative and Strategic Latitude Sometimes, it’s tough for the C-suite to let go of control over marketing. But, marketers get hired for a reason: they know what they’re doing. Companies should show that they understand this by letting marketers set the direction for their own teams. After all, you probably wouldn’t hire a firefighter to fix your drain, or a landscaper to work on your car. Let marketers do marketing, and let everyone else do what they do best, too. Permission to Forget 10% Projects It’s easy to get bogged down in projects that make a marginal impact. It’s also hard to make meaningful progress that way. Spending too much time focusing on low-value activities can often leave teams feeling overly busy and yet unproductive. That’s a toxic combination. Not only does that mean they aren’t delivering everything they could be, no one worth their salt will want to remain in such an environment when they could get hired somewhere else. So, don’t force marketers to waste their time on things that aren’t important. Instead, focus on projects that deliver 10X results. This means activities that can improve a metric tenfold. Stack up enough such projects, and you’ll start to see much more substantial success in less time than before. Don’t force marketers to waste their time on things that aren’t important.Give Marketers the Right Tools Companies often set up marketers with whatever tools and software other departments use. Sometimes, that’s okay. Other times, though, it’s a massive mistake. Marketers do a lot of specialized work that requires specific toolsets. They also have unique needs that generic communication and team management tools can’t adequately meet. What works for, say, software developers to manage tasks and projects, may not be ideal for marketers (even though they might grit their teeth and make it work). There’s also a heavy tendency toward using Excel for tasks that spreadsheets aren’t built to handle. What’s the solution? Invest in the right tools for the right jobs. Some essentials include: Marketing management platform. solves the issue of â€Å"makeshift marketing† (the act of stitching together a martech stack out of disparate tools) by being a single hub where every project starts. Social media management software. There are tons of options out there. integrates with top social networks and WordPress, making it easy to publish and promote content in one place. Email marketing platforms. MailChimp, ActiveCampaign, Constant Contact, and Campaign Monitor integrate with . Analytics tools. Data-driven marketers need more than just Google Analytics to make effective decisions. Collaborative editing suite. G Suite (integrates with ) and Microsoft Office 365 are both useful options. Recommended Reading: The 110 Best Marketing Tools to Consider When Building Your Marketing Toolstack Prioritizing Roles: Where Do You Even Start Building a Team? This is no small task (which is why you’re here). But, you’ve to start building somewhere. When every role is important, how do you choose roles for your starting points? Here are two strategies to consider: Starting with senior-level leadership. This person will know what kind of team they need. Finding someone looking to build from the ground up, in their own vision, could make this an enticing opportunity. Starting with a well-rounded generalist. Someone who can start executing effective work while figuring out what’s needed to take things to the next level. Either can be effective starting points. What Might a Complete Marketing Team Look Like? There’s no single way to structure a marketing team. And there isn’t really a specific point where a team might be considered â€Å"complete.† But, a small marketing team might look something like this: Which could grow into something more like this over time: Where to Find the Talent You Need A strong recruiting effort will leave no stone unturned to find the best talent possible to fit your team. Here are several places to consider starting your search. Networking Events Professional meetup groups, conferences, speaking events, and other public industry events fall into this category. Look for places where your company might be able to set up a booth, or just show up and talk to people. You never know who you might meet. Social Media Used strategically, social media can help you track down talented people looking for their next opportunity. LinkedIn. Twitter. Facebook. Now, it’s key here not to just reach out to strangers cold with no context. Try reaching out to qualified candidates with this messaging something like this: Hi, I’m [NAME], and I’m the [ROLE] at [COMPANY]. We’re looking to grow our marketing department, and I’m curious if you’re interested in opening up a conversation about what we have to offer? Let me know, it’d be great to grab a coffee when you have an opportunity. Thanks for your time. Feel free to edit this template. What’s most important is to offer a warm introduction and keep the focus on what you can do for the potential prospect’s career. Career Directories There are several sites where you can post job listings. Some popular ones include: Indeed. Monster. CareerBuilder. Glassdoor. But, there are some lesser known resources out there to consider, too. Some of those include: Craigslist. Local job boards. Newspaper ads. Cast a wide net. This author got their first job in the industry thanks to a late-night Craigslist search, and subsequent jobs through networking and cold outreach, so you never know which tactic might yield the best results. Internship Programs Successful interns can often make successful full-time employees. Have your interns shadow full-time staff, let them get some useful experience, and see if they have what it takes to deliver. Recommended Reading: How to Make Interns a Successful Part of Your Marketing Team Within Your Own Company You might be able to find great fits for marketing roles from other departments in your own company. Now, you don’t want to poach staff or cause tension between your team and others. But, there might be someone in a role where they don’t feel like they’re the best fit. Or, they might have some previous or otherwise relevant experience that would make marketing an ideal area for them to be in. Career Fairs You’ll have competition here, but you’ll also have face time with lots of potential candidates. There’s some investment involved in setting up a booth (printing collateral, developing talking points, and so forth) but the results can be worth the effort, particularly for finding intrepid interns and entry-level talent. Word of Mouth Sometimes the best opportunities come from people you know, who know other people. Take a colleague at another company out for coffee. Hit up an old mentor you haven’t heard from in a while. Just put yourself out there and talk to people. You might be surprised where those conversations lead. Recruiting Previous Co-Workers Some of the best hires you can make might currently be working at your (or your coworkers) former employers. If you like where you’re at (and you know your former coworkers, well, don’t enjoy their current positions so much), then they should be some of the first people you reach out to (so long as you’re not running the risk of burning bridges by poaching people). How To Structure Internal And External Marketing Teams (From CEO Garrett Moon) In order to build the world's best all-in-one  marketing management platform,   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Marketing teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team.

Essay Texting and its Influence on Your Studying Capabilities

Essay Texting and its Influence on Your Studying Capabilities Essay: Texting and its Influence on Your Studying Capabilities Modern society is obsessed with computer technologies. Adults and teenagers, especially youngsters, seldom write even a few notes in their notebooks. Instead, we send emails and texts. In a word, were texting on any possible occasion, considering it to be quicker, more convenient and most of all, more modern than old fashioned hand writing. Communicating via sending short messages has already transformed into a separate communication style. Terms such as textese, meaning sms language, and textisms, which refers to mnemonic devices or word-shortening are widely used via cell phones and on Internet social networks. Obviously, one should make use of all modern communication trends and devices, but one question arises: whether such an influence of technology is positive or negative? So, is texting harmful or beneficial? It turns out that theres no correct answer to this question. Surprisingly, expert opinions on this topic differ greatly. So, according to Dr. Crispin Thurlow, a language and communication expert, the language used in texts can be classified as adaptive and additive rather than necessarily subtractive (Lanir, 2011). Surely such a high evaluation can be viewed as positive. Even so, the fact, that such an opinion was expressed almost 10 years ago should be taken into account, as compared to 2003, the number of children and teenagers communicating via text messages has increased significantly. In 2009, Clare Wood and Beverly Plester became interested in the way texting might influence the level of general literacy and academic achievement. Within this research, abbreviations used in texting were studied. As Dr. Thurlow didnt state any negative ways that ‘textese’ and ‘textisms could affect the studying capabilities of schoolchildren and students, these two experts began with the assumption that texting language was likely to contribute to the literary skills development of those who used it. (Lanir, 2011). However, the findings of the newer research showed that newly-coined shortcuts, called homophones, non-essential and initial letter omission, which initially aims to write the text message quickly and simplify it as much as possible, generally tended to devastate language skills in general, and spelling skills in particular for those who commonly engaged in texting. This resulted in poor academic achievements for students in regard to writing tests and grammar. This drop in language skill is connected to the fact that each written word corresponds to some definite mental template, which in its turn is connected with a phonological sounding system of the language (Nauert, 2011). It goes without saying, that theres no use in lagging behind, and its important to keep up with the times and with modern communication tendencies. On the other hand, it may turn out to be a good idea to draw a distinct line between formal, standardized language and Internet clichà ©s, as well as patterns that are used only for online chatting or on social networks, particularly when texting, and most especially when texting friends and family members via mobile phones. It has to be kept in mind that a well-rounded education demands certain standards, including excellent writing skills. These skills are important for composing resumes or application letters, or any other kind of official writing that has nothing to do with modern slang and texting. Our custom essay writing service is ready to provide you with a non-plagiarized custom written paper on texting related topics.

Online Companies Essay Example | Topics and Well Written Essays - 1750 words

Online Companies - Essay Example Coupled with the developments in technology, specifically the internet and aviation, and the liberalization of international commerce, globalization is now becoming a reality to many people. One of the most efficient ways to become involve in globalization is through going online, a method that has proved popular and effective for companies of varying sizes and interests. The primary goal of becoming online is to be able to establish presences, gain access or exposure to markets and to survey or gather information regarding prospective markets. Some companies also opt to go online because their competitors do so. Among countries that have joined the World Trade Organization (WTO), a particular development for companies going online is to be able to take advantage of the liberalization of off-shore investments that they can now attract (Tubbs and Schulz, 2006). Establishing presence online attracts attention to the brand and the products regardless of where the company is operating. Being online is a statement of a company's adaptation of technology and competency to follow trends (Murphy, 2006). The efforts can be accomplished independently by the company or by participation in third party hosting. Third party hosting can involve being listed in directories, through page links or by participating in industry profile data basing or participation in online groups and message boards. The core of the objective is to create interest for the brand and product. Gain access or exposure to markets implies that the approach targets consumers. However, this objective may or may not involve actual selling to the target markets and the core of the objective lies in informing potential markets of the product. Access to markets can also include expanding supply and distribution chains. Being online means that another company can find you as a much as you can find suppliers and costumers for one's products. This can also be achieve independently or not however, there are distinct advantage in maintaining independent methods in accessing markets since this can also be a sources of market information and a means of providing support which may not available if one utilizes third party sites (Bly, 2004). Gathering information can be made more efficient online, profile of visitors of the site can give a company an idea who is interested in their products. Most companies online provide registered user privileges in accessing their sites to be able to collect information form users and track usage. This information can be used to develop markets approaches and competitive competencies directly from individuals who already have expressed interest in the brand or product as well as provide channels for marketing and promotion efforts (Perner, 2004). For companies who are trying to find new markets, these information can provide vital information for approaches to the market so that efforts can be streamlined and be cost-effective. Online Companies For the purpose of this paper, there kinds of business that are online will be studied. One of the companies to be studies is Tesco, a large retailing supermarket company based in the UK who has recently adopted online business operation to complement its existing ones. Next is Muji, a

Explain a possible message that the author suggests through his story Essay

Explain a possible message that the author suggests through his story - Essay Example or denotes that, â€Å"Bill and himself had a capital of six hundred dollars, and they needed another two thousand dollars to initiate a fraudulent scheme in the town of Western Illinois† (Henry, 9). However, this plan was foiled before it becomes a reality. This story has a hidden message that there is no need of fearing criminals, but we should face them in boldness. Courageously facing criminals is a sure way of preventing the emergence of a crime. This is depicted when the red chief, did not fear the criminals, hence, making desire to abandon their mission of collecting ransom from the father. Sam and Bill initiate a plan of kidnapping Johnny, the red haired son of a prominent citizen by the name of Ebenezer Dorset. The intention of kidnapping this child was to claim for ransom, in order to finance their illegal activities. Initially, it was a good idea for these criminals to kidnap a wealthy child, as it would be a sure way of raising the ransom money. This is depicted when the narrator denotes that, â€Å"It looked like a good idea, but wait until I tell you. We were in Alabama, down South, when this kidnapping idea came up. It was an idea of Bill† (Henry, 11). Through this passage, we are able to find out that the two criminals liked this kidnapping idea. This is because they thought it was the easy way of raising money to engage in their criminal activities. However, as the story unfolds, they find out that they were wrong to target the red haired child of Ebenezer Dorset. This is because they were unable to contain the characters of Johnny, the Red Chief. Johnny, the Red Chief did not fear the criminals who kidnapped him. This is because when they arrived at their cave hideout, Johnny began playing with them. On a normal situation, a child who is kidnapped will begin crying, seeking for his or her parents. This was not the case with Johnny. Johnny begins to drive his captors to distraction with his malicious pranks, unrelenting chatter, and he demands that